video content – The importance of video in today's Communication

According to Forbes, the use of video contents will be the major trends that will characterize the marketing in this 2017

Just a few years ago, a high quality textual content was everything you could expect to improve their web marketing.

but today, so that we can still consider the winning and do not get cut out of the market there is an increasing need to implement our strategy of communication with video and info-graphics.

From the golden rule of "mobile friendly" to the board of the "First Video" .I always more brand indeed seem to have understood the importance of a video first approach and began to insert video at the center of their content marketing strategy.

Those videos are, indeed, among the most versatile content on which a company or any other business entity may rely. I'm, the rest, as pointed out by the Content Marketing Institute, immediately sharable social network and capable of ensuring the greatest number of interactions than any other type of post.

What are the leading companies in the content video marketing landscape?

The best results ever? From our analysis of the Italian market the best results seem to be those obtained by Red Bull. With the 13% of all digital content in video format 21 business tag on 29 covered by at least one of these.

Are videos that embody the brand values ​​already in the director's choices and photography and who develop, all, narrative variants of the iconic slogan "Red Bull gives you wings".

For what reasons we have to implement our strategy with video content?

The reasons are obvious. First just consider the importance covered with Youtube in the world. The company based in San Bruno in California is now the 2 Th largest search engine in the world after Google.

Secondly, we can not but remember how videos have 53 times more likely to show up in the first page of search results, increasing the conversion rate of our content by almost 300%.

Additionally the videos have the precious characteristic of being immediately usable, fast, chiari, and simple to make and to assemble, although to get a quality product it is advisable to seek advice from a video maker.