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~ Our mission is to make the Internet accessible to those who want to use it on a commercial basis, with the aim to deliver benefits to their business or professional activities. ~ We study and use for years all the tools that the Internet provides for business and we like to share with our members and customers the best strategies to get good results from investments in Web Marketing. ~ Our work begins with an examination of your company, of your products and the geographical position in which you find yourself, or in which you want to promote your products or services, afterwards, thanks to web sites like Google and Facebook, proposed to thousands of people.


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GDPR, General Regulation on data protection, all you need to know to put you in good standing

by net-me on May 3rd, 2018 at 11:08 am.

In case of violation of GDPR, companies risk fines of up to 20 million euro or the 4% dell’intero fatturato annuale di un’azienda A partire dal 25 May 2018 It will enter into force in Italy the new legislation on data protection (GDPR - EU Regulation. 679/2016) to adapt the rules on the protection of personal data to the new economic and social context. The aim is to strengthen the technical and organizational measures to give a 'proper data security by reducing the risk of leakage or theft, thus avoiding to violate the privacy of citizens. What is GDPR (General data Protection Regulation) and what changes for companies. The general rules on data protection was adopted by the European Parliament in April 2016 "To strengthen and make the protection of personal data more homogeneous". The provisions strengthen data protection and must be respected both by companies based in the EU, both those who are based outside of it but which address data of nationals of a Member State. All companies that process personal data must necessarily adopt the figure of the Data Protection Officer and a register of processing operations so that it can be supervised by the Guarantor. The owner of the data must also adopt an incident Registry where all cases of violation or data corruption will be noted in order to prevent future accidents and improve safety measures. The new regulation introduces a principle recognized by the Privacy: the principle of accountability, which states that it will be for the companies or authorities which own citizens' data to keep an attitude that goes toward their preservation. The GDPR also deals with data breach: it comes to loss, modification, breach or unauthorized access to data; in this case the data controller is obliged to inform the infringer the supervisory authority within 72 hours from the time when it came to knowledge. If there is a high risk for the rights and freedoms of data subjects, These should be advised without delay. The GDPR, Furthermore, introduces the right to be forgotten: the interested party may request deletion of your personal data and the data controller, even after they have been made public, They have an obligation to inform the request for cancellation other holders who have access to the same data subject to delete them. Why is it important to adjust their operations to GDPR? If your site serves individuals from the EU and you, or integrated third-party services, such as Google and Facebook, process any type of personal information, you need to follow all the new rules that have to do with the consent of visitors (such as the data request form and tracking the visit with web analytics tools), the legislation that buy banners on the website and the information privacy. If there are instances of cyber attacks or thefts, It must verify that the company has put in place the protections and the appropriate procedures. In case of violation of GDPR, companies risk fines of up to 20 million euro or the 4% the entire annual revenue. Add to that the risk of reputational damage company. To design and / or adapt an existing website to Regulation GDPR? practical suggestions: You are afraid of the risk that the entry into force of GDPR could bring? Do you feel you ancge of multi millionaires coming for those who do not fit? Well, If you're reading this at least you're wondering about what are the practices to be implemented to ensure that you are not forced to pay millions in fines and then close shop. But first things first and let's examine the two possible cases: develop a new site from scratch; update and adapt an existing website. If you are about to develop a new website will be sufficient to follow and obey immediately all the instructions contained in the GDPR keeping in mind the principles of "Privacy by design" e "Privacy by default. This is still the simplest case, however, and in order not to risk anything will be enough to consult a specialist who will guide you step by step. Case study different is instead that for the upgrading of an existing website. If you already have a website that performs processing of personal data is in fact appropriate to take action as soon as possible and evaluate interventions to load the following items: Contact Forms. To make Vs.. forms corresponding to GDPR is important, first of all, add the appropriate references - if they are not already present - to your privacy policy (to be rewritten following the directives GDPR). With the entry into force of GDPR the user must explicitly agree to the processing of your personal data, eg, by checking on the appropriate checkbox. If the purpose of the module is to enable the contact, the data may be held and managed only to carry out this purpose no later than. And 'also forbidden to seek the required consent for data processing is not necessary for the purposes indicated. Registration Forms / Aree private. If Vs.. website hosting registration forms, Adaptation to GDPR might be far from painless. In this case you should check that the vs. System integrates some features, and in particular that it is always allowed user: access their data; change your data; modify their consent in relation to / the treatment / s made from the site; unsubscribe (and all your data). It 'also necessary to verify that the data processed, following consents obtained before the entry into force of GDPR, comply with the requirements of the new legislation in relation to, often cited, principles "Privacy by design" e "Privacy by default", otherwise it will be necessary to plan structural interventions aimed at adapting its technological infrastructure. E-commerce. In this case you must inform users of all those who will be informed of the data and verify that the application does not carry some kind of user profiling. Mass hand to the web site structure our actions are not in any case concluded. Nearly all websites in fact integrate an access measurement system. The most famous (and used) among these it is certainly Google Analytics. In this case the GDPR rules oblige us to adequately inform the user before tracking (in other words, the IP registration access must take place after the user has given consent in the manner and within the terms already seen previously). If you do not want to go down this road will still need to anonymize the IP, so as to transform the Analytics activity takes statistical value and no longer covered by the definition of "personal information". Banner advertising. With the entry into force of GDPR, publishers using AdSense will make changes to their websites, in order to obtain prior consent from the user about any profiling tools and ad personalization. The use of widgets like, eg, maps, video or social buttons, It will have some impact in optical GDPR. In this case, the website operator is required to obtain your consent about any transactions made by third parties. With GDPR closes the era of indiscriminate spam, emails sent to contacts drawn randomly. If a user accepts the processing of their data to receive news ONLY, you can no longer send advertising messages. Every purpose requires explicit consent (for which, in the case of email marketing, the system of the double opt-in continues to be the preferable solution). But what to do with "older lists", that is, with lists of email addresses collected before GDPR? Definitely not be thrown but, in the light of the reform, it seems appropriate to send an informative email to all contacts to reassure the recipient about the use of your data and the objectives pursued by the list manager. Management of private areas: What changes with the GDPR? In the case of private areas it will be necessary to draw up a diary that records all events related to the personal data in order to have proof of each activity. .

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Bonus advertising – Tax incentives to advertising… d.the. 50/2017, art. 57 to

There comes a Bonus Advertising: FIND OUT NOW how to improve your business - a higher gear to success

The Bonus Advertising 2018 It may be required by companies, self-employed, freelancers (including members of professional associations), and non-commercial institutions seek to make investments in advertising campaigns worth more than 1% of similar investments on the same media in the previous year.

The Bonus advertising is a new tax incentive introduced by the collective maneuver of the public finances with the D, L. 50/2017, art. 57 to -"tax incentives to advertising expenditure Incremental newspapers, newspapers and on local television and radio stations and measures to support the newly established publishing companies "-.
Bonus advertising 2018 as well as structured by the legislator has the aim to "encourage the creation of innovative projects, Also with the aim of removing sexist and offensive identity female communication styles and fit to promote the widest possible enjoyment of multimedia information content and more widespread use of digital technologies ... " (comma 2).

Who can apply for the Bonus Advertising 2018.

The Bonus advertising 2018 It may be required by companies, self-employed, freelancers (including members of professional associations), and non-commercial institutions seek to make investments in advertising campaigns worth more than 1% of similar investments on the same media in the previous year. Investments may have been made on both the daily and periodical press and online and on local television and radio broadcasters, analog or digital.

What are the procedures for access to funding under Bonus Advertising?

From 2018 you can qualify for a tax credit from 75% al 90% maximum in the case of micro, SMEs and innovative start-ups, the maximum limit of expenditure established pursuant to paragraph 3 dell’art. 57 to. The tax credit provided in accordance with the so-called Bonus advertising 2018 It will be used only to offset through F24 upon its application to the Department of Information and Publishing of the Presidency of the Council of Ministers. of 62,5 million euro for the year 2018, 20 million shall be "... the recognition of the tax credit only on incremental advertising spending on newspapers and magazines, also online, referred to in paragraph 1 carried out by 24 June 2017 al 31 December 2017, provided that their value exceeds by at least 1 percent of the amount of similar advertising investments made by the same parties on the same media in the corresponding period of 2016. " (comma 3bis)

How does the tax credit 75% – 90%.

If the tax credit provided for by bonus advertising 2018 requested exceeds € 150.000, the benefit is granted only if the applicant is registered (or he has forwarded to the Prefecture for the inclusion) the lists of suppliers, service providers and performers of works not subject to mafia infiltration attempt

  • the tax credit may not be combined;
  • NOT covered by the tax credit expenses incurred for the purchase of telesales spaces, Betting services, games or betting with money winnings, voice or messaging chat-line with premium services;
  • The expenditure must be incurred by the certification issued by the persons entitled to release the stamp of approval of the data exposed in tax returns, or by statutory auditors.

How to Apply to access the Bonus Advertising contributions 2018.

The application must be submitted electronically on the website of revenue and shall include the identification data of the applicant; an indication of the total cost of the investments made (or to be effected) during the year and in the previous year; increased investment in percentage and absolute terms; the amount of the tax credit required; declaration in lieu of affidavit.

As for the terms of application, still not been definitively fixed: the text points out that the question "might" be submitted by 1 March to 31 March each year.

The controls for the legitimate use of the benefit will be the competence of the Revenue and Administration; in case of irregularities, the Administration itself provide any recovery of the sums disbursed through coercive procedures.

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